An advertising campaign is a series of advertisement messages that advertising a single product such as a film. Advertising campaigns appear in different media for a film advertisement they can come across in magazines and websites plus many more. The campaign themes are usually developed with the intention of building up hype before a films release so that the film has a wide audience when the film is released.
The advertising campaign normally consisted of
Stars interviews: This gets the actors op ion on the film so more people will want to watch the film
Teaser Trailers : Teaser trailers give people and incite into the film so they can see if they will like the film
Billboards : Billboards quickly capture the audience attention so that they subconsciously take in the picture and then they will remember it.
Websites : Websites give extra information about the film so if people want to find out extra information
Critical reviews : Critical Reviews if people can see reviews if the are good ones then more people will be willing to go and watch the film because they know that many people have liked it.
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