Similarities of promotion of the notebook

 The Dvd case has a natural setting as if the couple are outside, and the rain shows a scene that will attract most females because it is something that they dream about.  Also the title is done is in a old fashion font, which could link back to the film saying that it is set in old fashion times. Also the way the actors are positioned shows that they have a strong relationship with each other. The actors names are on the top of the page which shows that they were well know actors so they are drawing the audience in.

A review qoute was put on the front cover of the Dvd which shows that the film is enjoyed by many critticts so the audience that it is aimed at will enjoy the film. 

The similarities between the Dvd and trailer is that the two main characters are the same and they are in a similar position showing the relationship between the characters. Also the dvd case is shown on the front cover which creates a strong brand identity. The difference on the website is that the plot is lined out which gives away some of the movie as the dvd case doesnt give anything away.

The trailer shows both the main characters in it so links to the website and the Dvd case also the title is the same as the Dvd case which links back to the setting of the film . The actors are also shown on the trailer which helps to draw the audience in.