The last song ....

Remember me....

This teaser has a voice over running throughout the teaser trailer which helps to direct the trailer and to make sure the audience feel involed in the trailer and that they will then want to watch the movie. The edit used on the second shot shows a blured image this links to being on the train as it shows the fast moving it could also be setting the scene for a fast moving movie. It could also link into the feeling of the main charater into that he is mixed and isn't clear on what he is doing.

Tipical conventions of a website ...

The website normally has these typically pages

*The website starts with a homepage
* You can watch the trailer of the film on the homepage or when you have entered the site
* A button to apply you to enter the site
*About the film (synopsis)
* Introduction to the cast
*Downloads (wallpapers, phone screen savers)
* Photo gallery's
* Games relating to the game

Paranormal activity ...

The first shot is complete darkness which builds tension and gives away the fact that the film may be a horror/thriller. The audience becomes tense and worried about what is going to happen next. The next shot is a the same black screen but with the screen grey fuzzing coming across the screen which gives a shock and makes the audience feel uncertainty

The shot then goes black and the next thing that pops up on the screen is a man flying towards the screen which shocks the audience and then creates tension with in the audience who are watching it. The low key lighting hints that the genre of the film is a horror/thriller. The setting of the film shows that the bed which is shown it is set in a house which means the audience can relate to the film. Also the small clock on the bottom of the screen shows that the filming is that it is an early time in the morning which shows that something is not normal as most people would be sleeping.

After the man flashes up the screen goes back to the screen and flashes up three times which leads the audience anticipating something bad is going to happen and gets them tense. The low key lighting creates a sense of uncertainty, the canted angle makes it feel as if the camera is handheld and makes the audience feel as if they are living in the movie 

The next scene is into a room with a baby in a cot and a dog guarding the baby in the cot. With the audience knowing that there is a baby within the scene as we have a child centred society. The clock is still at the bottom of the screen and it shows the clock is at an earlier time which shows that the trailer is going in reverse which makes the audience wonder what is going on.

  

 The next screen shows up nothing can prepare you which makes the reader think what is going on and is something going to scare them after. 

The next shot is the same room as the baby in the cot before. There is a strange figure standing in the door which makes the audience worry about the baby in the cot as the dog has gone and the baby is alone so it strikes the aduience that something is going to happen.




The last shot is a name of the film which will make the audience remember the name as it is the last thing that sticks in there head.

Teaser trailer is a advertising campaign ...

An  advertising campaign is a series of advertisement messages that advertising a single product such as a film. Advertising campaigns appear in different media for a film advertisement they can come across in magazines and websites plus many more. The campaign themes are usually developed with the intention of building up hype before a films release so that the film has a wide audience when the film is released.

The advertising campaign normally consisted of
Stars interviews: This gets the actors op ion on the film so more people will want to watch the film
Teaser Trailers : Teaser trailers give people and incite into the film so they can see if they will like the film
Billboards : Billboards quickly capture the audience attention so that they subconsciously take in the picture and then they will remember it.
Websites : Websites give extra information about the film so if people want to find out extra information
Critical reviews : Critical Reviews if people can see reviews if the are good ones then more people will be willing to go and watch the film because they know that many people have liked it.

Similarities and Differences between full length trailers and teaser trailers

 Teaser trailers are normally between 30 to 90 seconds in length where as a film trailer can range from 2.30 to 4 minutes, they teaser trailer doesn't give much away and is can be released a long time before the film is released as it is created to promote the film. Where as a full length trailer gives more of the storyline and it realised a couple of weeks before the realised date so that the audience get more of an incite to the film.  In both full length and  teaser trailers there is normally a soundtrack running over the film which relates to the film and can create more tension or create sympathy with the actors. Both of the trailers have the same purpose which is to entice the audience to watch the film so that the production company can get money from the audience. A teaser trailer normally has quick edits as it builds tension about the film, a full length trailer has the chance to put a range of different edits. Both of the trailers features a voice over normally featuring the dialogue of "coming soon". Both the teaser trailer and full length trailer establishes the genre of the film which then also establishes the audience for the film. The main characters are identified in the trailers and some names are given as to incite the audience in to watch the film. Also they certification is given to shows who the film is suitable for. In full length trailers they often include any nominations that the film has recieved.

Similarities of promotion of the notebook

 The Dvd case has a natural setting as if the couple are outside, and the rain shows a scene that will attract most females because it is something that they dream about.  Also the title is done is in a old fashion font, which could link back to the film saying that it is set in old fashion times. Also the way the actors are positioned shows that they have a strong relationship with each other. The actors names are on the top of the page which shows that they were well know actors so they are drawing the audience in.

A review qoute was put on the front cover of the Dvd which shows that the film is enjoyed by many critticts so the audience that it is aimed at will enjoy the film. 

The similarities between the Dvd and trailer is that the two main characters are the same and they are in a similar position showing the relationship between the characters. Also the dvd case is shown on the front cover which creates a strong brand identity. The difference on the website is that the plot is lined out which gives away some of the movie as the dvd case doesnt give anything away.

The trailer shows both the main characters in it so links to the website and the Dvd case also the title is the same as the Dvd case which links back to the setting of the film . The actors are also shown on the trailer which helps to draw the audience in.